{"id":149,"date":"2013-11-20T19:57:32","date_gmt":"2013-11-20T19:57:32","guid":{"rendered":"https:\/\/localhost\/tobaccoexhibits\/?page_id=149"},"modified":"2020-12-30T12:55:58","modified_gmt":"2020-12-30T17:55:58","slug":"1920-1939-the-golden-age","status":"publish","type":"page","link":"https:\/\/tobaccoexhibits.musc.edu\/?page_id=149","title":{"rendered":"1920 – 1939 The Golden Age"},"content":{"rendered":"

1920: The Roaring 20’s<\/strong><\/h3>\n
Spurred by the instant coast to coast success of blended cigarette brands such as Camel, Lucky Strike and Chesterfield cigarette companies spend millions on \u00a0advertising and promotion to encourage smoking.<\/h5>\n
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1929: Efforts to get Women to Smoke<\/strong><\/h3>\n
In the 1920s smoking was rare among women.\u00a0 However, passage of the 19th Amendment ushered in new freedoms and smoking in public became symbolic of women\u2019s new role in society. American Tobacco taps into the women\u2019s cigarette market with the marketing slogan \u201cReach for a Lucky instead of sweet.\u201d<\/h5>\n
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Mass Marketing<\/strong><\/h3>\n
Almost every magazine and medical journal featured cigarette advertisement featuring opera singers, athletes, doctors, senators and movie stars.<\/h5>\n
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1930: Radio Commercials<\/strong><\/h3>\n
Every major radio show featured tobacco advertisements. Jack Benny would seamlessly weave the advertisement into his comedy hour.<\/h5>\n
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<< 1900 – 1919 The Beginning <\/a><\/h2>\n<\/td>\n

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1941 – 1959 Circle the Wagons >><\/a><\/h2>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

1920: The Roaring 20’s Spurred by the instant coast to coast success of blended cigarette brands such as Camel, Lucky Strike and Chesterfield cigarette companies spend millions on \u00a0advertising and promotion to encourage smoking. 1929: Efforts to get Women to Smoke In the 1920s smoking was rare among women.\u00a0 However, passage of the 19th Amendment […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":51,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"_links":{"self":[{"href":"https:\/\/tobaccoexhibits.musc.edu\/index.php?rest_route=\/wp\/v2\/pages\/149"}],"collection":[{"href":"https:\/\/tobaccoexhibits.musc.edu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tobaccoexhibits.musc.edu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tobaccoexhibits.musc.edu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tobaccoexhibits.musc.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149"}],"version-history":[{"count":0,"href":"https:\/\/tobaccoexhibits.musc.edu\/index.php?rest_route=\/wp\/v2\/pages\/149\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/tobaccoexhibits.musc.edu\/index.php?rest_route=\/wp\/v2\/pages\/51"}],"wp:attachment":[{"href":"https:\/\/tobaccoexhibits.musc.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}