{"id":151,"date":"2013-11-20T19:58:01","date_gmt":"2013-11-20T19:58:01","guid":{"rendered":"https:\/\/localhost\/tobaccoexhibits\/?page_id=151"},"modified":"2020-12-30T12:58:47","modified_gmt":"2020-12-30T17:58:47","slug":"1941-1959-circle-the-wagons","status":"publish","type":"page","link":"https:\/\/tobaccoexhibits.musc.edu\/?page_id=151","title":{"rendered":"1941 – 1959 Circle the Wagons"},"content":{"rendered":"

1941: World War II<\/strong><\/h3>\n\n\n\n
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The cigarette habit exploded again during WW II with the inclusion of cigarettes in GI rations, the distribution of free cigarettes to VA hospitals and patriotic marketing themes.<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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1942: Billboards<\/strong><\/h3>\n\n\n\n
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The Camel Man Billboard displayed in Time Square, captivated many visitors, while sending perfect smoke rings in to the New York sky.<\/h5>\n<\/td>\n
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Movie Marketing<\/strong><\/h3>\n\n\n\n
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In the Golden Age of Hollywood, movie theaters were crucial venues for tobacco advertisements. Philip Morris utilized a midget page boy, Johnny Roventini, whose \u201cCall for Philip Morreees\u201d was an industry icon for a quarter of a century.<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Movie stars were highly influential as smoking role models. The America Tobacco Company sent free cartons of Lucky Strikes to entice stars like Humphrey Bogart to smoke and show the Lucky Strike package on the big screen, as in the 1942 movie \u201cCasablanca.\u201d<\/h5>\n<\/td>\n
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1950: Accelerated Marketing with Health Claims<\/strong><\/h3>\n
Cigarette companies used health themes in many of their advertisements.<\/h5>\n
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1954: Tobacco Industry Denies Health Risks<\/strong><\/h3>\n\n\n\n
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Frank Statement to Smokers was published in over 400 newspapers in January 1954.\u00a0 The companies made three pledges to reassure smokers that they were tracking the emerging evidence linking smoking and cancer.<\/h5>\n