{"id":153,"date":"2013-11-20T19:58:30","date_gmt":"2013-11-20T19:58:30","guid":{"rendered":"https:\/\/localhost\/tobaccoexhibits\/?page_id=153"},"modified":"2020-12-30T12:58:11","modified_gmt":"2020-12-30T17:58:11","slug":"1960-1979-lawyers-run-the-show","status":"publish","type":"page","link":"https:\/\/tobaccoexhibits.musc.edu\/?page_id=153","title":{"rendered":"1960 – 1979 Lawyers Run the Show"},"content":{"rendered":"

1960: Filter 2.0<\/strong><\/h3>\n

Five days before the release of the 1964 Surgeon General\u2019s report American Tobacco marketed the first supposedly low yield cigarette, Carlton.\u00a0 It featured the air vented\u00a0 filter.<\/span><\/p>\n

In 1966 Lorillard Tobacco introduced True cigarette brand.\u00a0 By the 1970s all of the major cigarette manufacturers had brands touted as low tar and light.<\/h5>\n
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1966: C.T.R. Special Projects<\/strong><\/h3>\n
In 1964 two months after the Surgeon General\u2019s Report the TIRC is renamed the Council for Tobacco Research in an effort to distance itself from tobacco industry control.\u00a0 However, internal control of the research is strengthened with the industry lawyers, not scientists, selecting many of the projects that would get funded.\u00a0 The lawyer selected studies called \u201cSpecial Projects\u201d were intended to foster friendly research and provide scientific witnesses to present the industry point of view to Congress.<\/h5>\n

1966 special project full document<\/a><\/p>\n

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1968: Truth Squad<\/strong><\/h3>\n
The Tobacco Institute spokespersons spread the industry message of doubt about the health charges coast to coast by way of radio, television and live appearances. Known as the \u2018Truth Squad\u2019 these PR professionals do their best to present the \u2018other side\u2019 of the so-called Cigarette Controversy.<\/h5>\n
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1971: End of TV Marketing?<\/strong><\/h3>\n
In 1971 the last US tobacco commercial aired, however the\u00a0tobacco industry\u00a0never missed a beat. The\u00a0cigarette\u00a0logos returned to television with\u00a0sponsorships\u00a0of sporting and cultural events.\u00a0\u00a0Philip Morris\u00a0sponsored\u00a0Virginia Slims\u00a0Tennis Tournaments\u00a0with\u00a0Billie Jean King\u00a0as the prime promoter. In 1972,\u00a0NASCAR\u00a0races were renamed\u00a0Winston Cup Series\u00a0sponsored by RJ Reynold\u2019s\u00a0Winston cigarettes until 2003.<\/h5>\n
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1972: Twenty Year Campaign to Cast Doubt<\/strong><\/h3>\n\n\n\n
\"panzer-kornegay1\"<\/a><\/td>\n\n
The 20 year PR campaign to cast doubt on the smoking and health charge had been success according to a 1972 TI memo.\u00a0<\/strong><\/h5>\n