1960: Filter 2.0
Five days before the release of the 1964 Surgeon General’s report American Tobacco marketed the first supposedly low yield cigarette, Carlton. It featured the air vented filter.
In 1966 Lorillard Tobacco introduced True cigarette brand. By the 1970s all of the major cigarette manufacturers had brands touted as low tar and light.
1966: C.T.R. Special Projects
In 1964 two months after the Surgeon General’s Report the TIRC is renamed the Council for Tobacco Research in an effort to distance itself from tobacco industry control. However, internal control of the research is strengthened with the industry lawyers, not scientists, selecting many of the projects that would get funded. The lawyer selected studies called “Special Projects” were intended to foster friendly research and provide scientific witnesses to present the industry point of view to Congress.
1966 special project full document
1968: Truth Squad
The Tobacco Institute spokespersons spread the industry message of doubt about the health charges coast to coast by way of radio, television and live appearances. Known as the ‘Truth Squad’ these PR professionals do their best to present the ‘other side’ of the so-called Cigarette Controversy.
1971: End of TV Marketing?
In 1971 the last US tobacco commercial aired, however the tobacco industry never missed a beat. The cigarette logos returned to television with sponsorships of sporting and cultural events. Philip Morris sponsored Virginia Slims Tennis Tournaments with Billie Jean King as the prime promoter. In 1972, NASCAR races were renamed Winston Cup Series sponsored by RJ Reynold’s Winston cigarettes until 2003.
1972: Twenty Year Campaign to Cast Doubt
1979: Attack on The Surgeon General
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1980 – 1999 Cigarette Marketers Try to Hold On >>